Bests & Worsts Reviews from Amazon

For those of you writing reviews of this product after just a few uses....I bought this product because I was excited that it might let me go longer between colorings. I also trusted john frieda products because I've used the sheer blonde shampoo and conditioner for years. In the beginning, It did lighten my hair, but was similar to, but a little more subtle than 'sun in's' orangish tone. At first I was semi-pleased with the results. However, after finishing the first bottle of this product my hair began to snap off at the roots/part leaving 1-2 inch pieces. I suppose i really should have known better..the instructions say, "the more heat you use, the greater the lightening effects. Plus it contains hydrogen peroxide. Apparently, peroxide lightens the hair to a lighter shade by breaking down the melanin in the hair shaft. Peroxide also weakens the hair shaft, eventually leading to extreme breakage. This product completely destroyed my healthy long blonde hair. Even after discontinuing use of the product a few months ago, my hair continued to break off at the roots. I now have a mohawk for a part! :( At times I even have to wear 'top piece wigs' to disguise the mohawk part/extreme breakage. I wish I never would have bought/trusted this product! I hope my review helps others to not make the mistake of buying it, like I did. Please, if you want to keep your long healthy hair, STAY AWAY from this product!!!!