Bests & Worsts Reviews from Amazon

This book is horrible. It is not a guide on how to launch and sell "anything." It is only applicable to people selling online classes. There is very little information that you can take and apply to selling physical goods. The entire book is filled with case studies and examples of people making money but very little information on how they actually did it. Throughout the entire book, Jeff is pushing the idea of creating an email list (which is not a new concept at all) and his method will only work if you already have an established email list (100+ subscribers). He never gives any valuable information on how to create your list from scratch. It's funny that he calls the book "Launch" because this implies he will help you start your business in a big way but he spends the entire book preaching to established business owners. At one point he says that if you don't have an email list, you should use your social media contacts (i.e. friends and family). What if my friends and family aren't my target market? What if I don't want to just peddle product to people I know already? This is not new or valuable information. The worst part about the book is that it's filled with links to his website, where I assume he wants to sell you his class. This book doesn't include a secret formula at all. Most of it is regurgitated concepts you could easily find on any business blog. It serves as a teaser for his real product - the online class. This book shouldn't be sold at all. It should be free because it literally has no new information. Save your money.