Bests & Worsts Reviews from Amazon

About the efficacy: - It sufficiently cleans and conditions hair. As an added bonus, my hair looks glossier than usual. - It's an absolute lie to claim this is color safe. It uses SLS as a surfactant. About the ingredients: -Greenwashing at it's finest! -Uses SLS as a cleanser, same as every other cheap shampoo. -Purports it's fragrances as natural extracts (which it contains,) but also contains a multitude of synthetic fragrances just like every other shampoo. About the company: Unilever owns Dove. Unilever owns Axe. Unilever animal tests on it's other brands, just not this one! A sad attempt at reeling in people with compassion for animals for a higher price than it's other brands. I'm also curious how this claims to be animal-testing free but doesn't contain the leaping bunny seal?