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168
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ranked #201,314 most helpful out of 571,544,897 reviews
★★☆☆☆
Why Apple needs competition
Apple needs competition! As it stands (without any "real" competition) Apple will continue to practice their dirty business techniques and hold back features that consumers want/need in their products knowing that people will buy them anyway & then offer those features next year as "new upgrades". What am I talking about? The camera taking 0.7 megapixel still shots for starters. This is absolutely unacceptable for 2010! I know that the iPod's camera isn't meant to be a replacement for your digital camera, but at 0.7 megapixels, it's pretty pointless if you ask me. (I think they just took the old cameras out of the older iPod Nano's and used them). The more I think of it, the camera upgrades in the new iPod touch are the cameras that should have been introduced last year in the 3rd generation iPod touch. There is no reason why Apple could not have put in the same 5 megapixel camera w/ LED flash as they did in the iPhone 4. The only reason they didn't, to save this feature for next years "upgrade". Oh, yeah & perhaps because they chose to make the iPod touch 0.07" slimmer than before too, because everyone was complaining about how "thick" the iPod touch was, right? I'm sure if Apple would have introduced the new iPod touch 4th generation as being as thick as say the iPhone 4 with the better camera fitting inside, nobody would have been complaining that it's too thick. Second, enough of the glossy metal backs Apple. We're tired of the scratch prone backs, it's getting old. Sure, there are tons of cases out there, but again, if you would have made the new iPod touch follow the design of the new iPhone 4, we wouldn't need to worry about that highly scratch prone backside. Of course come next years iPod touch update/refresh, we'll see this new design being implemented & you'll see/hear Apple say... we have a brand new design.. completely changing it's looks..etc. Next issue, why still offer the 8GB, 32GB & 64GB models? That's 3 straight years now! Oh yeah, because Apple doesn't have any real competition in the iPod market to rival this, so they just keep it here until they "have to" upgrade it to 32GB, 64GB & 128GB. Pricing for flash memory of these sizes would not have significantly increase Apples costs, they could have done it if they wanted to. But didn't. Way to think first for your mass amount of consumers Apple. Of course, the new iPod touch does have some good new additions that are welcoming (thus the reason for 2 stars, not just one). Upgraded to the new "retina" display, nice touch. No complaints there. The cheap little front camera for Face Time, again, cool, nice touch. However, this is just as beneficial to Apple as it is to the consumers. Apple would love for consumers to use their video chat, "Face Time", and get more and more people using their products to be able to communicate with their peers. Think about it, iPhone 4 users using Face Time with iPod touch users, and soon the iPad 2 will have cameras, thus Face Time with those users.. and by then, I'm sure Apple will allow Face Time to work with their laptops & iMacs too. How perfect for Apple.. all of their products will offer Face Time. It's an old strategy, but it'll work. It'll sucker users into their little game, even though iChat has been around, the typical consumer is brainwashed by Apples buzzwords and marketing tactics. Finally, and I'm almost ashamed to admit this, this review is coming from an Apple user/fan. I love Apple. I love their products. But I do NOT like the little game they play with consumers. Holding back features now, just to introduce them later for their next generations. This is dirty business. But without any real competition, it's what they can afford to do, knowing that people will buy their products anyway. I for one, have held back for years buying an iPod touch. First it was because they were not offering enough storage, then because there wasn't a camera, now (well, there's sort of a camera) but still, it's just not offering all that it should. I do not/will not buy any product or service that lacks features I want! That's the power of being the consumer. And trust me, I won't cave. When I feel that the iPod touch offers all the features I want & if I still see value in that product, I'll buy. Perhaps next year. Perhaps. But I'm sure they'll do some similar type of holding back on a feature (it wouldn't surprise me). Time will tell. Of course if consumers exercised their powers & chose not to buy into Apple's little game, it would force Apple to make/offer better products for their consumers. But that's just asking for way too much from the average consumer. They'll buy just about anything Apple offers and then re-buy it the next year.. and then the next year.. etc. Sad.
September 2010 · Electronics
the product in question
Apple iPod Touch (4th Generation) Old Model
4.5★ · 650 ratings, as of 2023
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