Bests & Worsts Reviews from Amazon

Since this is a book about communication, it's important that the book is grammatically sound. After reading the first line in this book, you'll quickly understand that this is not the case with this book. It is rife with grammatical mistakes. Additionally, the book doesn't even take its own advice. It talks about keeping things simple, but the organization of the book is anything but that. It goes off on wild tangents and you're constantly trying to interpret what the author truly means. Moreover, it just copies and pastes quotes from other works for a large portion of the text. The examples used on the surface sound great, but when you think about the given examples they're just awful. For example, the author talks about how in 1976 Ronald Reagan used a story about welfare fraud to garner support. However, the example used in the book leaves out that this is a political situation where stories are often misleading and that Ronald Reagan actually lost that election. Any executive will probably heavily criticize this example and write you off immediately. This book would be better served if it defined who a highly effective person is. It seems that the author thinks a highly effective person is an insurance salesman or Wells Fargo banker. If you fall in that category, this book might serve you well. However, if you're looking for executive advice, do not waste your money. It reads like a college paper that was written at the deadline. There is one piece of advice from the book that was good though. The book suggests providing your audience with a one pager to highlight the important points. However, this book, didn't do that. In a book that goes off on wild tangents, it would be greatly beneficial to the reader to have key takeaways. Once again though, this book doesn't take its own advice. I can't stress enough that this book is a waste of money. It might be salvageable if the author hired an editor and organized his thoughts, but he didn't. Until the author decides to take writing seriously, do not buy this book.