Bests & Worsts Reviews from Amazon

How do you rate this book? The basic idea is good, the book itself is a slog. As others have noted, watch the Ted talk, or read a summary from an abstract service. The premise is interesting, but it's not ground breaking. Basically, it's: don't start with what you can do and figure out how to find a market, but instead start with a passion, a need, and what gets you up in the morning, build a business around that, and hire people who share your passion. It's slightly more than that, but not much more, hence find the Ted talk or read an abstract.