Bests & Worsts Reviews from Amazon

I have used Tiles for a long time (for keys, my wife's purse, and our cats on their collars), and they work pretty well except that should the device be out of bluetooth range, you are counting on someone with the Tile app being near it to have it found. So usually being an Apple fan (I have an iPhone 12, my wife an iPhone 11, we have two iPads, and two Macbook Pros), hearing Apple would be making one, and that you just need an iPhone to go by your lost item for it to be found, I was excited. How could Apple make a product this bad, when they weren't even innovating? Literally all they had to do was copy the Tile and then throw their weight of the ubiquity of the iPhone behind it. But no. 1. I tested losing the tag by putting it my garage and then going out there with my wife's phone. I put her phone near the "lost" tag, and nothing happened on her phone or mine. It appears you have to actually pick up the tag and tap it on the phone for it to be found. If I thought people would do that, a simple printed lost label or the cat's collar tags would suffice. So much for any advantage there. 2. You cannot share tag between two people so useless for tracking devices multiple people in the house might need to find like a cat that got out. Unless the one phone set to the tag is there, you cannot find it (confirmed by Apple support). If that person is at work, a drive away, out of town, etc. forget it. Tiles can be shared among multiple people in the house, so either of us home can find a cat that got out, etc. 3. The volume is much too soft to be audible unless you are right in the same room. At that point the directions to the device finally work (the one new feature beyond my Tiles) but simply being able to hear the device would have worked too -- and moreover would work from adjacent rooms, which the directions and too-soft AirTag do not until you happen to enter the right room. Apple support confirmed there is no way to make the volume louder like my Tile volume. 4. For it to work, you are required to use two-factor authentication on your phjone. I don't need that for my phone (unlike my brokerage account or bank), and Apple has made two-factor a constant annoyance if enabled so I don't want to use it. But unless you turn it on, you cannot add an AirTag. 5. Relative to all the above, this is small as it at least has a solution. But it is an extra annoyance that Apple couldn't even include a small loop or hole so it can be attached to your keyring, cat tag, or really anything else without buying a holder which is the same price again or more for each tag and makes the whole thing much bigger (or perhaps drilling a hole in them, if you were willing to risk it). I have never been so disappointed in an Apple product, nor ever so amazed that a new product from a major company that simply needed to copy an existing product to succeed would miss the mark so badly. Mine are being returned and I am back to my Tiles (which also have replaceable batteries). I just hope they never get out of bluetooth range, or that others keep their Tiles (perhaps like me after trying the AirTag) so they are still found if they do.