Bests & Worsts Reviews from Amazon

I bought this because I heard about it from Tim Ferriss, but was actually pretty disappointed. 1) The way people talk about it, and also the marketing materials (box, website, etc) kinda make you think it's mostly made of mushrooms, but the number one ingredient is coffee. For example, the box says "Believe it or not, this tastes like coffee". Of course it does..it's mostly coffee (80% coffee, 20% mushrooms) -Also what does "wild-crafted" in the phrase "wild-crafted chaga mushroom" mean? It sounds like marketing-speak. 2) I didn't experience any noticeable "cognitive benefit" beyond what I'd get from a small amount of coffee. Maybe the mushrooms have more effect on other people..I dunno. 3) It's pretty darn expensive for what you're getting. I bought the $15 pack of 10. Instant coffee is really cheap. Lion's Mane can be purchased for pretty cheap (especially if you only need 250mg per serving as is advertised to be in each packet). Chaga is also really cheap when purchased by itself. Bottomline: this is impressive marketing and of course the Tim Ferriss connection ensures a lot sales, but I think this is a good example of simply packaging existing ingredients together, marketing the heck out of it, and charging a big premium for it (like bulletproof coffee for another example)