Bests & Worsts Reviews from Amazon

I picked up this book as an entrepreneur with 2 Lean Start Ups of my own. The book title and its introduction spoke to my aspirations while the content did nothing for my situation. The author Eric Ries comes from the fast moving corporate world of technology upgrades and dot com bubbles where a business can fizzle in an instant or expand with viral ferocity. The Lean Start up concept is so common sense that the general public has had an awareness of it for the past hundred years but what Eric does is apply a language to managing those early waters. While I applaud his efforts and personal successes, he wasn't really speaking to the guy in his garage trying to make a better widget. His book comes off as more of a 273 page advertisement for huge corporations who want continue to innovate without risking their bottom line. I have no doubt that he has created a useful managerial engine for transforming a company who has gotten stuck in the mud but flowery language doesn't help the guy who just started a website, has a decent audience but can't figure out how to bring in capital. This is book was written by person who long ago passed the start up phase and his teachings are for others who have also done the same. I think the title and introduction was a marketing attempt to capture a larger audience than the content can provide for.