Bests & Worsts Reviews from Amazon

I want to start by saying that I'm a big fan of Now products. The low rating is not with respect to the quality of product that the company puts out. I have purchased this item from my local natural food store in the past and I decided to buy this through Amazon since I had been traveling and unable to make my regular store stops. When the product arrived, however, there was no cold pack. It was shipped like anything else. This made me wonder whether Amazon even refrigerated the product at all while it was stored at the warehouse. If they are not refrigerated, the potency (that you are paying for) will be much less than advertised (and therefore unreliable and likely overpriced). The bottle clearly writes "KEEP REFRIGERATED TO MAINTAIN HIGH POTENCY." Apparently Amazon.com did not see that label.