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Our bodies do a poor job at digesting sugar alcohols (which is why they ...
Are Truvia and Stevia the same thing?
Thanks to a false-advertising job well-done, many health conscious consumers have been tricked into believing that Truvia is the same thing as Stevia. The (disappointing) truth is that, despite the fact that Truvia is marketed as a “stevia-based sugar substitute,” it is NOT equivalent to Stevia. Not even close, actually. Get this: the ingredient list for Truvia is as follows: Erythritol, Rebiana and Natural Flavors. Just three ingredients and Stevia isn’t even one of them! That right there should tell us something (for starters, not to trust the product manufacturer…which by the way is Coca-Cola teamed up with a company called Cargill…)
Let’s take a look at those three ingredients that make up Truvia:
1) Erythritol: A sugar alcohol which is made by processing genetically modified corn; this is the primary ingredient in Truvia. Sugar alcohols are notoriously known for their unpleasant side effects. Our bodies do a poor job at digesting sugar alcohols (which is why they are lower in calories), but because they aren’t completely digested, they hang out in our intestines where they are fermented by colonic bacteria. The by-products of fermentation include gastric distress, diarrhea, cramping, gas and bloating. Yuck. That’s ingredient #1.
2) Rebiana: Half of one percent of Truvia is Rebiana. The truth is that the only reason Truvia can mention anything about Stevia is because Rebiana is derived from a Stevia plant. But again, don’t be fooled. Rebiana is certainly not the same thing as Stevia. It is a molecule of the stevia plant. Furthermore, Rebiana is actually 400 times sweeter than sugar, but you’ll notice that Truvia is only twice as sweet as sugar. If you do the math, you’ll see that if a container of Truvia was divided into 200 parts, 199 of them would be Erythritol and only one would be Rebiana (which, again, isn’t even Stevia, but a mere molecule of the Stevia plant). In conclusion, Truvia is mostly Erythritol with a touch of a molecule of Stevia. Ingredient #2.
3) Natural Flavors. What does that mean? That’s a good question, and your guess is as good as mine. As you may already know, the term “natural” is not FDA-regulated, therefore there are no standards when using this word. Maybe this is why you’ll find the word “natural” all over the packaging and promotion of Truvia—on their products, website and advertising campaigns. This is a perfect example of how the term “natural” is used to deceive consumers, as nothing about Truvia is natural. The makers of Truvia are incredibly good at stretching the truth, along with other types of marketing deception such as using pictures of leaves and the color green on Truvia’s packaging and website, making it look “natural” and oh-so-similar to Stevia. It’s no wonder that when most people learn that Truvia and Stevia are two dreadfully different products they feel as if a bomb was dropped.
So, there you have it: the truth is that Truvia is a true sugar alcohol. Truvia is 99.9% pure genetically modified erythritol and less than a half percent of something made from Stevia—just so they can lie to you. If you dare, experiment at home and you’ll find that this highly processed sweetener doesn’t even taste like Stevia. Such a shame.
March 2016 · Grocery and Gourmet Food