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It's true. It's changed. And not for the better. 2020 version is YUK!
The year is 2020. So many things have changed. Why must the only toothpaste that worked for my children change? Why must one of the only smooth parts of our bedtime routine change? WHY????! Why must Silly Strawberry be renamed Sadness and Rage Strawberry? "20% more" relabeled on the tube. Score! I thought. However, it should have just read "2020 version" as a fair warning to avoid at all costs. I wouldn't have purchased a 3 pack of fluoride and a 3 pack of fluoride free.
I thought my kids were being dramatic with the immediate gagging and spitting after using the newly opened, easy on fingers to squeeze, Tom's "Silly Strawberry". Their shouts and complaining were met by stares of confusion. Don't get me wrong, they are usually loud. There are usually more than enough complaints for a day. But never at "Brush Your Teeth Time".
Luckily for these pandemic kids, they have a father that believes them (sorta). I squeezed a little toothpaste onto my finger and placed it in my mouth. AHHHHHHHHHHH! I went into a panic, The sink, mere inches from me , wasn't close enough. Spitting and fumbling for the faucet, I shoved my face under the water scraping at my tongue. Leaving my brain thinking: This toothpaste ain't right!
Kids: "See. Dad?"
Dad: "Yup. You guys were right. Let's try the fluoride free."
Whoops. That was a mistake too. Not wanting teeth to go unbrushed and instantly assuming we got a knockoff product, I tagged my wife, and said: "you're it!", geared up and went to Safeway. Grabbed a tube of Tom's, raced home (within the speed limit, mostly), bounded up the stairs, opened the tube, put some on my tongue...
NOOOOOOOOOOOOOOOOOOOOOOOOOO!! Same reaction as before. Tastes chalkier, and TERRIBLE.
2020 version is YUK!
Looked up the reviews and saw we weren't alone. For our family, 6 years of Tom's , 3 kids later I went on a hunt for a replacement. 6 different brands/flavors later, we have settled on Hello, Watermelon. It got sideways thumb. Not up, not down. Sideways. Good enough for us!
Lastly, I noticed that most of the recent positive reviews got their free tube of toothpaste as a: Vine Customer Review of Free Product. Hmmmmm. Suspect.
December 2020 · Health and Household · verified purchase