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We're Breaking Up
Dear Apple,
We're breaking up. Here's why: Charging me - the person who loved and supported you the most - nearly $100 for something that YOU KNOW will break within 1-2 years (and that's a stretch) is downright rude. The only reason I'm forced to shell out that kind of money for a this is because the first one I got kicked the bucket after only 8 months.
This isn't something new; you've been creating and selling shoddy, faulty chargers since I can remember, BUT you also kept telling me that the NEXT charger would be the solution. Across the board, from your iPhones to Macbook Pros, and even iPads; each of your chargers was not designed with love for your patrons- for me. Rather, you design and redesign each of them to break just after the warranty is up - out of love for your fat wallet.
I'm not even holding that against you. I understand. You're a company and you have to make a living; we all do. But just don't lie to me about this being the last iteration of terrible charger that I have to buy to make my pricey computer work. You're better than that.
You've changed, Apple. You used to be so creative, so innovative, and full of a certain je ne sais quoi. Now, you just regurgitate the same products, the same terrible quality, and make me pay for loving you for so long.
I think you should know that I still think you're beautiful on the outside. Your sleek designs and serif-free fonts always put a smile on my face; BUT - and I don't mean to hurt you with this - there's someone else. His name is "Google," and he's into me. I mean, really into me.
He gets me. He understands that I want products that work with seamless integration across multiple platforms, just like you did- back when you cared. The difference is, he's actually in the realm of my price point, and his products work. I mean, I can get a Chromebook for as little as $169, and if I need a new charger for that? Guess what: It's only $14.99. Ouch.
I'm really sad that it has to be this way, but Google opened my eyes to how a woman should be treated by her technology. I've got needs, and I finally feel strong enough to say I just don't think you can make the electronics I need to fulfill them.
January 2016 · Electronics