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555
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ranked #30,284 most helpful out of 571,544,897 reviews
★☆☆☆☆
Say goodbye to Keurig K 2.0!
Keurig is trying to do to coffee pods what printer manufacturers do to printer ink cartridges with their upcoming Keurig K 2.0 brewer. They developed a system where their new coffee makers will refuse to brew other coffee pods that don't pay Keurig for "licenses", with a system that produces a bogus error message when you try to brew someone else's coffee pods. Well, I think my first and last Keurig machine is on the kitchen counter now. Digital Restrictions Malware isn't cool, and I won't buy another coffee maker from them if this is how they're going to behave. How environmentally responsible is it of Keurig to make all existing pods that were made before July not work because they don't have a pattern on the lid that the brewer recognizes? To be certain, this method of DRM is trivial, and other companies will figure it out quickly and might produce compatible pods. There's at least a couple of problems with that. Keurig might sue them for it, claiming that the coffee pods violate the DMCA. Stranger things have flown in courtrooms. Even though the coffee DRM is ridiculous, it's still DRM, and might be covered by the DMCA. The fear of this might create a chilling effect that causes companies to pay Keurig "protection money" to avoid the specter of a lawsuit. If people buy the coffee makers anyway, and then work around the DRM, Keurig will say something like "See. They buy the coffee makers anyway.". They could decide to do something worse next time. Next time, Keurig could decide to use RFID tags in every pod. They cost about a penny each right now, and the price is still falling. If they can up the price of each coffee pod by 10 cents, it will still be profitable. They could make it more obnoxious by disabling the tag after the coffee is brewing, burning it out so you can't re-use the tag to fool the coffee maker later. Keurig's customer service number is 1 (866) 901-2739. Why not tell them what you think? If you've already bought one of these things, maybe you could consider returning it. If you haven't, then please don't.
September 2014 · Home and Kitchen
the product in question
Keurig K350 2.0 Brewing System
4.1★ · 2,751 ratings, as of 2023
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