Bests & Worsts Reviews from Amazon

Clairol decided to send out a trillion free boxes of this stuff as a "fantastic promotion". They failed to mention that all the lucky receivers of the free boxes were actually their guinea pigs. There is no way this product could have been tested, retested and tested again and made it out on the shelves. First off, the smell. DISGUSTING. Yeah, hair dye smells but this smells beyond repugnant. You should plan on dying your hair outside. Secondly, that beautiful white fluffy pouf of mousse you see in the product picture? Forget about it - because what you actually get is a drippy, runny, nasty shaded drivel that squirts out of the bottle and it squirts EVERYWHERE. Be prepared to get this stuff on your skin, your forhead, your scalp, your floor, your sink and don't be surprised if Fido and Fluffy are sporting some nasty dye spots. And you'll know if they are because they will most likely be screaming in agony, because did I mention this stuff BURNS like crazy too. Lastly, the lovely golden shade the model was sporting on my box?? No where NEAR the shade I was sporting on my poor burned head. My hair was/is BLACK. And dry as straw. This is the worst product ever and should be discontinued. I wouldn't be surprised if I walk into a dollar store in the next few months and find it on a shelf, 2/$1.00.