Bests & Worsts Reviews from Amazon

Horowitz writes for startup CEOs who raise $20 or $40 million from top VCs. His own history, recounted in the book, shows just how irrelevant his own experience is to 99.9% of entrepreneurs. This is a book for CEOs of VC-controlled startups. Its lessons are unlikely to apply to real businesses owned by--funded by--real entrepreneurs. What makes sense for High Finance Entrepreneurship is usually suicidal for 99% of real businesses. VCs make their money by funding and promoting aggressively, and they don't care about losses. That's a luxury Main Street entrepreneurs cannot afford. Finally, I would urge readers to be cautious of any advice given by a VC. It's typically self-serving and cannot be trusted. I highly recommend spending time reading Michael Church's essays on VCs and VC-backed startups. __________________________________ We're in Bubble 2.0. Guys like Horowitz become celebs so long as the bubble lasts. In five years I cannot imagine this flimsy book being bought by anyone. My background: I've been a VC and led two VC-backed software companies. Multiple exits, high IRRs.