296
people found this helpful, as of 2023
ranked #87,061 most helpful
out of 571,544,897 reviews
★☆☆☆☆
Other than VA discussion, utterly unrealistic
I ordered this book the moment I heard about it, and read the entire thing in three days. Strengths: 1) I laughed hard reading his descriptions of his failed businesses and of his Judo championship fight; 2) The sections on hiring a Virtual Assistant are brilliant; and 3) Good idea about testing paid search effectiveness. Weaknesses: 1) His entire assumption--that you can run a business by doing two hours of email a week and outsourcing the rest--is utterly unrealistic. 2) The book ignores the reality that small businesses selling T-shirts (or commodity items) need competitive separation from someone with more money--there is little or no discussion about how to create barriers to entry to protect your small biz, at least temporarily; 3) I found the book to be rambling in nature--it just didn't seem organized to me.
August 2007 · Books