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The Empire Cheaps Out!
I'm only going to speak here about how annoyed I am by the cheap, inconsistent packaging of Season Three. I have no doubts about Lucas's reasons, but let me list them here, for clarity.
1. They know we're going to buy it.
Honestly - who, having bought Seasons One and Two, is not going to buy Season Three? No one, that's who. If they'd recorded these on consumer-recordable blu-rays and shipped 'em in a brown paper bag, we'd still buy them. They know that.
2. This release will not lure in any new buyers.
On the flipside of point #1, no person who *didn't* buy Seasons One and Two is suddenly going to buy this one, so Lucas & co know they don't need to spend any more money to 'impress' new customers. Those people aren't buying the show, and no amount of fancy packaging is going to change their minds.
3. They're going to double-dip us later.
I don't know about you, but I was really keen on seeing every season of this show lined up on my shelf in beautiful, foil digibooks. Now, I will be continuously annoyed when I see Season Three (and presumably Four, etc.) sitting there. Lucas knows this, and is counting on it. When the show finally wraps up its final season, expect a big 'Complete Series' box, with all the seasons looking lovely together, to the extent that looking at the mismatched seasons we already have will drive you nuts, and make you crave the 'Complete Series' box more and more.
My son and I love the show itself; no complaints, really. But the packaging of this set just screams of penny-pinching, and makes me feel like I've been treated poorly.
October 2011 · Movies and TV