Bests & Worsts Reviews from Amazon

Let me be clear up front: I’m a huge SG fan and believe his approach to Marketing is spot on. I was very hopeful and anticipated this new release for months. I was looking forward to a work that tied all of Mr. Godin’s theories and advice together in one volume. As soon as it was available I ran out, bought it and scurried home to devour it. My hopes were quickly dashed in my quest for some “meat”, something of genuine value, something I could put to use in my daily job as a marketer. Unfortunately, the book Is really just a continuous string of Mr. Godin’s rambings on various topics he’s discussed in previous works. All of a sudden I was skipping huge swaths of examples and musings in the hope of finding something useful. I know Mr. Godin has a lot of useful advice and insights, but I just couldn’t find anything I could sink my teeth into in this particular book. I’m hugely disappointed. I kno Mr. Godin can do much much better than this.