Bests & Worsts Reviews from Amazon

I'm sorry, but I found this book to be somewhat banal and simplistic. I feel bad saying this as I normally don't post negative reviews; however, I do feel compelled to write one for "7 Habits". Covey, who I truly beleive is a good human being with the best of intentions, has taken 7 relatively simple concepts and intellectualized them to the point of ridiculousness. I'm guessing that Covey is an academic--academics are great at this. Think win-win, begin with the end in mind, seek first to understand. etc. Good principles, but they could easily be articulated in a pamphlet. All of this has prompted me to write my own book. It's going to be called "7 Habits of Bestselling Authors". So far, I have ideas for four chapters ready. They are... #1 Think catchy title: This is extremely important. The title must be short, sweet, and grab the potential reader by promising to make a complex subject easy to digest and apply. In this area, "7 Habits" does quite well. I am reminded of titles such as, "Spanish in 10 Easy Lessons", or "Sams Teach Yourself Java in 21 Nanoseconds". #2 Make simple ideas seem complex: This will be necessary to convince readers that it is really worth their time and money to read the book. Philosophers and Academics are great at this. I'll never forget my first philosophy course in college. We were instructed to read Kant's writings on morality. Kant took 20 pages to say this: Do what you think would be appropriate for everyone else to do. Just remember those research papers you had to write in school. Fluff, fluff, fluff. #3 If you already have a bestseller, fluff up a spin-off: Covey has done this wonderfully with "First Things First", and "Principle Centered Leadership". Kiyosaki did it with a slew of "Rich Dad" books and makes a ton of money. Remember, just take one chapter from your bestseller and whip up a whole new book. Presto! Two bestsellers! #4 Use lots of pretentious diction: Why use a simple word when a more sophisticated polysyllabic one is available? Just practice these words over and over and you too will soon get a key to the executive restroom: paradigm, intra-enterprise, value-added, internal customer, human capital, intellectual capital, b2b, b2c, globally leverage, principle centered, deliverable, etc. You can put all of this together and write a mission statement. "We are committed to globally leverage our human and intellectual capital by interactively providing principle-centered, value-added deliverables throughout the enterprise". Get the idea? If you do, then don't buy this book. Just read the table of contents and, if you're reasonably intelligent, you'll understand the rest.