Bests & Worsts Reviews from Amazon

I wrote an initial 5 star review for this product one my first purchase because that initial product that I bought was good. In fact, it was so good that I decided to buy another one. When I first decided to buy another one -around April 2020, the product was not in stock. Then around July or August, I was delighted to see that it was once again available, so I purchased my 2nd blender. The first blender came and I noticed that the timer was not working properly. So, I gave the company the benefit of the doubt and returned the defective unit and asked for a replacement thinking that the defect was merely a fluke. The replacement product came and it had the same issue with the timer knob. Testing the unit further revealed an issue with the speed control knob (see video above). At the lowest speed setting, the blender speed goes fast, then slows then in about a quarter of the way and then speeds up again. The ON-OFF button was also different from the first blender that I bought. Instead of the normal 2 position ON-OFF switch, this one was a spring loaded switch (similar to the Pulse switch on the left). It still worked but I wondered if this was a true design change or the improper type of switch installed. Why the massive downgrade? Similar defects (timer knob issue) on the same product. The second product that I examined also had two defects plus a design changed or a wrong part on the replacement unit. It could just be bad luck on my part that I got the only two defective units in this batch of product but I chose to see this as a manufacturing flaw. The initial product was good. So good that I gave it a good review (see below). And that unit is still working great. However, that initial batch ran out. The product was not available for a while and then it came back to Amazon. So what happened between the first and second batch of the product? I can't tell you for sure but here's what i suspect- after initially establishing a good reputation for it's product, the company experience an increased demand for its product. Due to the increased demand, the company had to increase its operation by either increasing its manufacturing capacity or by subcontracting some of the work. Either way, some of the good manufacturing practice and/or Quality Control procedures got lost in the expansion resulting in the production of this substandard batch of blender. If you bought your blender in 2018, then I think you still got a great product just like I did and I stand by the review I wrote below (that's why I am not erasing it). If you a trying to buy a new one now, look for another brand. DO NOT BUY THIS ONE!!!! Previous 5 star REVIEW: Super powerful motor. Appears to be a steal at less than $90! Blending power is outstanding. From crushing ice to creating a fine oat milk, this blender works as advertised. I also like the dial control for increasing the speed of the blender - instead of the 5, 6, or 8 button (between crush to puree) that most other blenders utilize. Nice added safety feature of the blender not running unless the pitcher is properly installed. Just be careful of the two protrusions at the bottom of the pitcher, if you break them, then your blender won't work. I am not a big fan of the timer in the middle. You have to turn the timer on before you can use the blender. The timer is a wind-up mechanism, so it's not like I can use this (nor would I ever need to) to fine tune my blending duration to seconds. I gave 4 stars for the noise level but I expected a motor pulling 2200 watts to be a little bit noisier than a 1200 or 1500 watt blender. MY only misgiving about this product is the poor format of its instruction manual. However, I didn't deduct to many points of this because operation is really simple. The only warning bell for me is that the manual does not say where the unit was manufactured. Looking at the blender itself, there is also no clear indication or label saying "made in XXXXX". So far, I am really happy about the performance of this unit. The materials used for this product appears to be durable. I am going to reserve the rating for the equipment's durability for both the motor and the blender blades. Overall, I think, this is a steal at $89. I will provide an update on the durability rating as soon as I have put more hours in using this blender.