Bests & Worsts Reviews from Amazon

I'm not even going to bother to cite the myriad of annoyances and shortcomings with this product; other reviewers have already eloquently done so. Instead, I'm going to assume that this product functions as one would expect and is comparable to the Brother (which IMO they are much inferior), and just focus on the TCO (total cost of ownership). Assuming one is shopping for a handheld industrial label printer, there are really only two players - Brother and Dymo. Brother offers the PT-1650 ($159 MSRP) and the PT-7600 ($199 MSRP). Dymo offers the Rhino "Pro" 5200 ($219 MSRP) and Rhino "Pro" 6000 ($299 MSRP). Actual street prices are lower with the Brother products about $50-100 less. Or stated another way, if you purchase the Brother WITH the hard case, you'll still have some change in your pocket as compared to buying the Dymo WITHOUT the hard case. Both label printers are extremely wasteful of label tape out of the box. I think this is by design as they really make their money on labels. In both cases there are settings that can dramatically reduce the waste if you READ THE MANUAL and learn how to properly use the product. But the P-Touch is ultimately more efficient because not only do you waste less material per cut but you can print larger fonts on the smaller sized labels. Again my personal experience aside, if we strictly look at the cost of supplies, the difference in cost is startling. Rhino Nylon Tape MSRP is $18.99 (1/2"), 20.99 (3/4"), and 22.99 (1") for 11.5 feet or $1.65-2.00/ft. P-Touch Flexible ID Tape MSRP is $19.99 (1/2"), 23.49 (3/4"), 27.99 (1") for 26.2 feet or $.763-1.07/ft. I can purchase the Brother 1/2" tape online for $9.93 whereas the Dymo tape is $11.80 online. In other words, the Dymo 1/2" tape costs me 2.7x as much as the Brother tape. If that's not highway robbery I don't know what is... Now, I also believe it is worthwhile mentioning that the Rhino label printers can only use Rhino industrial tape and is strictly NOT COMPATIBLE with any of the Dymo home or office labeling products. So if one wants to use the Rhino to print labels for home and office environments, you are forced to use the overpriced and poorly suited Nylon tape or purchase a second Dymo (non-Rhino) label printer! Trust me - nylon tape labels don't look right on file folders! As for warranty, the Brother has a 2-year exchange whereas the Dymo has a 1-year warranty. Honestly, I never even considered warranty when originally shopping these products as I assumed we'd replace them with a newer more full featured unit before they broke. We are an AV/IT company and print a lot of labels and thus spend much more on the supplies than the actual printers. BUT we've now owned 2 Brother and 3 Dymo units and two of the three Rhinos now have broken cutters. Neither showed signs of major wear and tear so I can't attribute it to abuse in the field. As a matter of fact, ironically the most beat up Rhino is the one that is still functioning. That leads me to believe it is a rugged product but has a design flaw in the cutter that has nothing to do with how my installers handle the product. Also the cutter is part of the unit and cannot be replaced - the entire unit has to be replaced or in our case - thrown away. Brilliant engineering there Dymo! In summary, let's assume you purchase both products, use 500 ft of 1/2" tape annually, and the unit fails 1-year after the warranty period. Your total annual cost for each product would be: Rhino Pro 5200, $160 up front cost, $1026.09 recurring, 2 years, $593.05/year. Rhino Pro 6000, $250 up front cost, $1026.09 recurring, 2 years, or $638.05/year. P-Touch PT-1650, $125 up front cost, $379.01 recurring, 2 years, or $252.01/year. P-Touch PT-7600 $140 up front cost, $379.01 recurring, 2 years, or $259.51/year. Over a 5 year span, the RhinoPro 6000 would cost $2000 more than a P-Touch PT-7600. OUCH!!!