Bests & Worsts Reviews from Amazon

Everyone has their favorite product or food that they never want to change. I first bought this toothpaste in the summer of 2011 and it appears in the last 3-5 months range, that this toothpaste has changed formula for the worst in my opinion. Always be weary if you see a new package design of an old favorite, as is the case with this Jason Nutrismile toothpaste, which use to be one my all time favorites. The old formula (with orange on box) was similar to the color and consistency of apricot scrub and very concentrated. This new formula is a paste, with the KEY quality ingredients missing (ESTER-C) or greatly reduced in quantity. With the old formula you could feel the Ester vitamin C when it hit your gums, and it foamed up nicely with excellent cleaning results. What really chaps my hide is that JASON advertised on the new style box " NEW LOOK SAME GREAT FORMULA" so I guess they assume their regular customers are idiots and won't notice the difference. Multiple products by JASON have altered their ingredients, changing the packaging design with the wink,wink, " NEW LOOK SAME GREAT FORMULA" line. It appears to me to be a cost cutting mission. Adios JASON, as I will not buy their products again. 5 STARS RATING FOR THE OLD FORMULA 1 STAR FOR THIS NEW WATERED DOWN FORMULA. The proof is in the pudding. Notice the elimination or reduction of quality ingredients (Ester-C) with every formula update below. (Original Formula) Ingredients: Ester-C Topical Liquid (Calcium, Sodium, Magnesium, Zinc Ascorbates and L-Ascorbic Acid), Certified Organic Aloe Vera Gel (Aloe barbadensis), Perilla Seed Extract (Perilla frutescens japanica), Grapefruit Seed Extract (Citrus grandis), Bamboo Powder (Bambusa arundinacea), Calcium Carbonate, Silica, Glycerin (Vege), Purified Spring Water (Aqua), Stevioside, Carrageenan (Chondrun crispus), Sodium Bicarbonate, Natural Essential Oils of Orange (Citrus arantium dulcis), Cinnamon (Cinnamomum zeylanicu (Formula 6 months ago) Ingredients: Calcium carbonate, Aqua (purified water), vegetable glycerin, Sodium cocoyl glutamate, Carrageenan, Absorbic acid (Vit. C), Aloe barbadensis (aloe vera) leaf gel*, Bambusa Arundinacea (Bamboo) Stem Extract, Perilla Ocymoides (Perilla) Seed Extract, Mentha Piperita (Peppermint) Oil, Cinnamomum Zeylanicum (Cinnamon) Bark Oil,Citrus Aurantium Dulcis (orange) Oil, Ester-C® Calcium Ascorbate, Sodium Bicarbonate, Silica, Menthol, Stevioside, Citrus Grandis (Grapefruit) Seed Extract. (New Design Formula) Ingredients: Calcium Carboniate,Glycerin,Sodium Glutamate,Carageenan,Aloe barbadenis Leaf Gel, Bambusa Arundianea Stem Powder, Citrus grandis (grapefruit) Seed extract, Perilla Ocymoldes Seed Extract, stevia Rebaudiana Leaf/Stem Extract, Cinnamon,Zeylanicum, Bark Oil Citrus Aurantium Dulcis (Orange) Peel Oil,Mentha Piperita (Peppermint) oil, Absorbic acid, calcium ascorbate, Menthol, Silica, Sodium Bicarbonate.