Bests & Worsts Reviews from Amazon

I purchased this cable approximately 8 months ago, it has since fallen apart and is completely useless. I contacted Anker to inquire about their 'warranty' and to retain a replacement cable. I initially contacted them with my claim AND I included a picture of the cable with the serial number visible in the image. Without even reading my initial correspondence they sent me a response asking for a picture of the cable and the serial number. I sent them this same information once again and then escalated the case on April 2nd, 2018. It is now nearly 6am on April 10th, 2018 and I have yet to hear a single word from Anker about their intent to honor my warranty claim for a replacement cable. It has become clear that Anker does not intend to replace any of their products that are under warranty in a timely manner. Normally I would just forget about it an move on, but this cable is specifically marketed as "The last cable you will ever need to buy!". I have found out through my efforts to replace this cable under warranty that their claim is most definitely spurious. I expected this cable to last more than 8 months considering the warranty claims and advertising. I'm especially disappointed by the total and complete lack of customer service. I'm sure if I contacted them for something other than an in-warranty replacement they would be able to respond to me in less that 7+ days. I read a review from another individual whom stated that in order to finally obtain his in-warranty replacement he was forced to leave a negative one star review outlining his difficulties in dealing with Anker. I was hoping I would not have to do the same, but it is clear the only thing they care about are negative reviews. I've bought a number of Anker products over the years and it's shocking that they would rather lose a long time customer than fulfill the singular warranty claim I have filed with them.