Bests & Worsts Reviews from Amazon

I've had a Fire for a day now. It's got major problems. 1 - The interface is clearly designed to do everything possible to make me purchase content from Amazon. 2 - There is no way to search for content that is free for Prime members, which I am (and the Fire came to me already set up to know that), and that is the major reason I purchased it. 3 - In the Netflix App I have to log in EVERY SINGLE TIME! That is insane. Clearly that was done deliberately to discourage me from using Netflix. 4 - Using a QWERTY style keyboard makes no sense when one is navigating the keyboard with a remote. Apple TV uses a keyboard layout that is in alpha order, which is very logical. 5 - The Fire "SImple" Search using voice doesn't work in Netflix. It only works for Amazon content. The only plus is that content appears to load more quickly than on my Apple TV and it appears to consistently show in 1080P quality whereas on Apple TV sometimes HD content doesn't play in HD it plays in a degraded quality. It seems that Amazon has faster pipes from my house to their servers? My home internet connection is AT&T Uverse. So to sum up, I am extremely disappointed in the Fire and wish I had not bought it. I should have waited and read the numerous other negative reviews that have come out in the past few days.