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The formulation has changed. Much less potent than it used to be at same price.
Many of their products used to be made using a process they described as "hypercritical". They came in softgels and were in a liquid form. Holy Basil Force used to be made this way as well as their Zyflamend product and many others. Those formulations were so potent that the smell of them would fill the room when you took the cap off.
Now all of their products are made as a paste or powder.
Apparently Proctor and Gamble bought them several years ago but the founders of the company continued running things until just last year.
The founders made an announcement that Proctor and Gamble was compromising the quality of the New Chapter products in pursuit of higher profits and they could no longer work alongside them in good conscious, how sad.
Is the quality of this product still reliable? I don't know and thats the problem. I trust the founders of New Chapter when they say the P&G is compromising on quality and I can see for myself that it isn't as potent as it used to be. That doesn't mean that its not any good at all of course but unless a trustworthy independent lab tests the product I have no way of knowing how good or not good it is.
I certainly do not trust P&G or any claims they might make on their word alone.
Garden of Life recently sold out as well, and for that brand the news is even worse as they were bought by Nestle.
I will try and find alternatives for the New Chapter products I used to use. Apparently the founders of New chapter are in the process of starting a new company.
These people who own organic/sustainable food or supplement companies are deluding themselves if they think they can sell to these huge multinational brands with long histories of crimes against humanity and the earth and expect that those same brands will continue to operate their companies with the same standards and ethics that they had.
I guess it is easy to fool yourself into believing whatever you want to believe when someone is waving hundreds of millions of dollars in your face.
All that being said Holy Basil is a wonderful plant and I encourage you to try using it.
February 2019 · Health and Household · verified purchase