Bests & Worsts Reviews from Amazon

This book isn't exactly bad per se; in fact, it's not even a book so much as a cog in a coordinated marketing machine. Google for "app empire" or "app empire review" and you'll see what I mean. Videos, dedicated review sites, sites shilling the App Empire system, yadda yadda yadda. Mureta certainly knows how to carpet-bomb the Internet. And I must say, I have my doubts about the overwhelmingly enthusiastic reviews here on Amazon. Perhaps I can save you some time and money. Here's the book in a nutshell: Whip up a product line of derivative, schlocky apps that cross-promote each other through in-app advertising. You don't need much design or programming skill - in fact, the actual product development would just be a distraction; get someone to do it for you. Experiment broadly with app store keywords, descriptions, icons, pricing, etc. to see what generates the most cash from each app. And most of all, think positive! You can do it! I actually think this sounds like a pretty good plan for making money. Far better, at least, than most developers' implicit plan to release one perfect app that changes the world. On the other hand, it's kind of a sleazy form of success. But I doubt you'll spend much time being racked with guilt once the money starts rolling in. My more general complaint is that the book is remarkably lacking in specifics. Sure, it's good advice to be data-based and to try many different approaches to see what works. On the other hand, it's peculiar that Mureta doesn't seem to have drawn many communicable conclusions from his own history of experimentation.