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I bought this product Gowrite Dry Erase Rolls, 18" X 6 Feet, White, (AR1806) with misgivings because of the negative reviews, especially the reviews claiming the roll lengths were shorter than the 6 feet clearly stated on the product label. I tend to discount subjective or judgmental complaints (like the product is difficult to apply) because of the individualistic or personal factors influencing the reviewer's opinion. But there's nothing subjective about the product's dimensions. The roll is either 6 feet (72 inches), as claimed on the label, or it isn't.
Mine wasn't. At 5 feet, 6 3/4 inches, my roll wasn't even close to the product's specifications. 5 1/4 inches short! It seems doubtful to me that an error of this magnitude can be attributed simply to quality control in the production process. If the machine can't cut properly, then presumably some other customer received a roll 5 1/4 inches too long. I haven't seen any Amazon reviews adding stars for a Gowrite roll that exceeded the product's specs.
The company making this product is Pacon Corporation. I can't post the company's toll free number here (violates Amazon review guidelines), but the Pacon Corporation url is on the product label, and their web site provides the phone number. I called the company and complained. The representative said they would send me a replacement roll, an offer that I accepted. If enough customers with shorted rolls call the company, eventually they may discover the economic wisdom of finding a cutting machine capable of cutting correct lengths.
If I actually receive a replacement roll, and it's the correct length, I'll try to remember to edit this post accordingly.
January 2012 · Unknown · verified purchase