Bests & Worsts Reviews from Amazon

This product did exactly what I needed it to! I have highlighted blonde hair that I like to keep icy and ashy. My hair had tons of golden and honey hues and hadn’t been colored in over a month. I had been using other purple/blue shampoos and conditioners with minimal results. I found this product as a result of many searches, the ratings and reviews sold it to me. It was very easy to apply and I left it in for about 15 minutes. My hair is now the perfect shade of blonde! I will say, just as the directions do, be very careful... it is highly pigmented. Your ends will soak it in much faster than towards the top of your hair. Make sure both sides of your head have “equal” time with the product or one side will be more toned than the other. The next application I will be focusing more towards the top of my head and only using it on the ends for a few minutes.