Bests & Worsts Reviews from Amazon

Not only is this a superior form of retinol, but it's a pretty strong potency for the price. I have been using retinol for about 20 years, but I gradually increased my potency as I've gotten older. If you are a newbie to retinol, PLEASE follow the direction. 1 to 2 drops twice a week. Really, if you are a newbie or have sensitive skin, the practical thing to do with any new product that is going to go on your face, is do a patch test first, right at your inner elbow area. Wait 24 hrs. If you have a reaction, this is not the product for you at this time. Try a lower strength of retinol, but make sure you distinguish what form of retinol it is, because each one has diffetent potencies. For those with sensitive skin, you may be better off trying Grandoid retinoids, which is much gentler to skin than retinol. I have used some retinols that I swear didnt contain retinol, so its best to read up on what the best retinol product is for you. Revitalift is highly praised by many retinol enthusiasts, which is what made me buy. I just purchased my 2nd bottle because I just absolutely love it. It feels nice on the skin, plus it absorbs really quickly into the skin. I follow up with a very hydrating night cream because it is essential to do 2 things when using retinol, 1.Moisturize afterward 2.Wear SPF Daily if outdoors. And PLEASE do follow the directions, as others have said. Its ridiculous to post pictures of your red face warning people not to buy this product. Did you start out with 1-2 drops twice a week, followed up with a rich moisterizer? Are you wearing SPF daily? Did you read that this is a moderately strong retinol that takes getting used to? That burning and redness means the product is working!!! Don't blame Loreal for your lack of common sense. They explain this product perfectly. The directions that come with the serum arent just there for show, folks. This is one of the best drug store retinol serums on the market. Please, people, use it with care, educate yourself. Don't spoil it for other people.