Bests & Worsts Reviews from Amazon

The author tells so many interesting stories and I loved reading about them as I am fascinated about how marketing does and does not work. I had fun reading this book but then it seemed to end before I got what I was expecting. The author did talk on a very basic level about the brain and habits too but, just when I thought it was going to go more extensively into your brain and how it works and how to change it regarding habits, it was all over. As someone else stated, this although interesting, is not at all a step by step guide to mastering or changing habits. I think people need really extensive information to tackle such a topic that often illudes so many of us. I really enjoyed the book though.