Bests & Worsts Reviews from Amazon

There are not a lot of reviews, or really information, in general, on this television. I have owned it for two weeks now, and I would like to share my experiences. First off, I cut the TruMotion stuff: not interested in that 'soap opera look.' No further comment on it. Color is a little off, but not too bad. Maybe me just being overly picky/critical. Delving into the 'advanced' menu quickly fixed it. Black levels on this TV are phenomenal. This is the closest to a plasma picture I have noted on a LED. The only thing is the image processing. Going from light to dark or vice versa will cause a 'jolt' in brightness as the screen attempts to catch up with the image. It freaked me out at first, but, since then, I have reduced the screen's overall brightness, and I have not seen another instance (not to say that is what fixed the 'problem'). I am not into 3D, but...I tried 2D to 3D conversion on 'The Dark Knight Rises'. I was impressed, very impressed. So much so, I went out and bought Jurassic Park 3D. Much better 3D than the TDKR conversion. It pops. No bad artifacts or anything, just pure dino-in-yo-face action. All that being said, I will probably never use the feature again. SD up-conversion was very good. I was afraid my collection of DVDs would be choppy or pixelated, not the case. All content looks great on the television. (TV paired with a Panasonic BDT220) If you have any questions, I will do my best to answer them. I am no videophile, but I am peculiar about the picture. In all, Sony has brought forth a great television with a lengthy list of features at a great price.