Bests & Worsts Reviews from Amazon

Thought I should take the time in writing my experiences in this, as I went through a lot of deliberation before dying my hair. This was the first time dying my hair. I am a natural blonde, but kind of more mid-range shade. I wanted a really natural looking red, and nothing too dramatic as to make too much notice of myself. I also was worried that my natural color would somehow be damaged or I'd never be able to go back to it after dying. I've attached a photo, the left being me before, then the two on the right after using the dye on the first day. This was about 3 ish weeks ago. I was initially very happy. The application process was simple and easy to follow (yes there is a horrible smell, but what can you expect. I didn't think it was too bad though, just give some ventilation) and initially looks much brighter before you rinse it out...Don't get nervous. Afterwards, the product yielded a nice kind of copper / penny color. It looked natural in my opinion, but can sometimes be difficult to discern under different lights whether it is brown, blonde, or red. It's a little darker than I was also hoping for, but I think that is dependent on your natural shade. After several washes now with normal shampoo and the conditioner they provided in the box, my hair now 3 ish weeks later is still red, but to me in my bathroom light, can fool me into thinking I am still blonde. Again, it depends on the light you are under. It's definitely not as noticeable to me as when I first had this done. So if you're worried like I was about ever going back to your natural color, don't be. But, from what I hear, dying and staying red is one of the hardest colors to maintain as it is. All in all, pretty satisfied with the outcome, and did meet my expectations of what my initial hair dying process might be like. Hope this helps anyone out there on the fence about the product!