Bests & Worsts Reviews from Amazon

I'm actually really impressed. To be honest, I was super skeptical. I've tried a lot of "natural" products that were just a bold-faced lie or didn't work. I've developed a healthy dose of skepticism. This product surpassed my expectations! My hair: pretty long, down to the middle/small of my back. Not color treated but naturally frizzy, medium curly/wavy and very dry. The only heat I apply is using a straightener every couple of days on low heat. Maybe once a month I blow-dry. I try to be as good to it as I can otherwise it turns into a pure mess of straw in a rat's nest. 1) INGREDIENTS: The ingredients list is not hiding anything nasty. I looked all of them up on SkinDeep and they all passed the test. Dimethicone and fragrance are the only ones you can get nitpicky about but that's really making a mountain out of a molehill. From what I can tell, the only thing that would be gentler on hair is just washing with water. Other "Sulfate Free" hair products are so saturated with other harmful chemicals that sulfates are the least of your problems. I'd say this product is 99% toxin free. That's more than good enough for me. Actually, it's really amazing. I'm impressed with what they were able to accomplish with so few ingredients and how natural they are. 2) EXPERIENCE: wow. I love my hair after using this. My hair is soft, easy to work with, less tangled and frizzy. It's just healthier! It straightens easier and if I choose to do nothing to it, it's not a mess so horrid that I can't leave the house. Can't really speak for thickening or volume but I didn't get it for that. I am more interested in that it's a toxin free product that actually works. 3) CONS: The only con is that my hair gets greasier faster. I wash my hair every 3-4 days. With this, I'm having to wash a day earlier, every 3 days or so. That's SO minor. But I mention it because if others experience it, understand that this isn't necessarily a bad thing. It means fewer oils are stripped out of your hair to begin with. Also, it feels like a detox period. I'll have to wait to see if it gets better or worse over time. Again, totally minor and actually, to be expected if you've ever tried the "no-poo" approach. 4) FRAGRANCE: What others have said about a clean spa smell is about right. It's not a heavy perfume smell but it's not light and airy. It smells like what you think hair products should smell like. One thing that is distinctive is that it smells high-end. Does that make any sense? Overall, I think I found a shampoo I want to use for the foreseeable future. I'm amazed by ingredients. My hair felt healthier after the first use and has been great every time since then. It's a natural hair system with the convenience rarely found in such products. Again, this is MUCH more than just sulfate-free. It's 99% toxin free. For me, this stuff actually does what it advertises to do and that's a minor miracle in itself. Oh, and the box was really nice :) Throw some wrapping paper around it and it's a ready-to-gift.