Bests & Worsts Reviews from Amazon

This stuff works wonders! I've been going blonde for about 5 years now. I have naturally almost black (super deep/dark brown) hair that requires a heavy foil, all over color, and tone every 5 weeks. Needless to say, purple shampoo is my best friend. I've tried several brands, some garbage, some amazing. This ranks at the top. #1 will always be Davines Alchemic Conditioner in silver because the deep purple lifts brass and also conditions your hair. Very. Very. Important. Downside it that it's expensive, and I'm not a stripper so I can't afford that life on the regular. #2 Clairol Shimmering Lights Shampoo. It took all of ONE wash to see a significant difference in the yellow hues and brassiness of my hair. The only downfall is that the smell is very... earthy? Think the soap aisle at Whole Foods... or PCC. Or that hippie chick in your class. It isn't terrible, and not enough to deter me from using it regularly between my Davines. I will say though IT IS VERY DRYING. So be sure that you pray to coconut oil Jesus after, or at least use a good conditioner, otherwise your hair will feel gross and you won't like it and you'll be all like,"OMG THIS PRODUCT IS TERRIBLE BECAUSE IT WORKS, BUT I DIDNT READ THE REVIEWS." So, ya welcome. Saved you a step. The suppliers must have taken note from reviews because my bottle arrived with an ungodly amount of packing tape wrapped around the lid to keep it from spilling, which worked. No mess when I opened it. :) Overall, this is totally worth the $9 and you should definitely get it. Oh yeah: - this isn't bleach, it's not going to lift anything. - this isn't a miracle, you still need to use quality products. - this will not stain your hands or tub. - this does burn if you get it in your eye. - it's shampoo. It lathers. - use conditioner. - use conditioner. - use the fricken conditioner.