Bests & Worsts Reviews from Amazon

I am shocked at the negative reviews this products has received. I, too, purchased this item at Target, but I could not be happier with the results. I have very thick, curly hair and it usually takes me at least a half hour to get it dry with a normal hairdryer. Usually by the time I did the front and sides the back had dryed in an unflattering shape. No more...with this little gem, I simply wind the hair around the brush and roll it up to my scalp, hold it for a few seconds then roll it out. It works more like a curling iron than a brush, and I wonder if some of the folks who have rated it badly were using it incorrectly. With this tool, it takes less than 10 minutes to fully dry my hair (which goes well past my shoulders), and turns out perfectly every time. My hair used to be flat and lifeless, and now feels soft and moisturized...it reminds of a few years ago when those caruso steam curlers were in fashion (remember those?) and they made your hair super soft. It's the same feeling with this brush, but much easier to manage, and quicker. A tip for those who complained about overheating...after I was done with the initial styling, I turned the brush off, waited about a minute, then turned it on to the "cool setting" and lightly brushed my hair with it. That seemed to give me the blast of cool air I was looking for. I can't stress enough that this product is a miracle in a box, five stars are not enough. If you are at all on the fence about buying it, get it immediately! I have been recommending it to every woman I know. I just wish I had discovered it sooner.