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The tactics are pretty basic (and questionable) stuff
Someone sent this to me, so I gave it a quick read.
The tactics are pretty basic stuff, and only the most green of marketers stand to get much out of this book. Russell is constantly referring to other people's teachings, and you'd be better off just studying the original sources themselves, like Gary Halbert, Dan Kennedy, and so forth.
Furthermore, the entire book is a pitch into Russell's world of "Funnel Hackers". He would have you believe that Clickfunnels is the only way to build a funnel (He repeatedly mentions that you need to convince your prospect that your product is the ONLY possible way to fix their problems) when in fact there are cheaper, simpler ways to get this done.
It's a quick read, but I don't think I would even recommend it to a newbie marketer because of the risk they'll simply use these high pressure sales scripts to TRY to make "$13,567 in one webinar" or something similarly short-sighted.
I've never seen anyone else recommend that people dip into their savings or charge it to credit, but Russell will encourage you to push your prospects to spend money they don't have on your product.
Oh, don't have a product? Well conveniently enough, you can sell Clickfunnels as an affiliate!
Yeah... Pass.
July 2017 · Books