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Not the Shulton formulation
Old Spice was originally produced by Shulton, a New Jersey company. The Old Spice brand was purchased by Proctor and Gamble in 1990.
P&G reformulated Old Spice to work with the plastic bottles a few years later. If you have memories of the Shulton Old Spice scent, you will find the new stuff to be evocative, but decidedly brighter, more floral and powdery. The original Shulton was deeper and spicier.
The new P&G Old Spice "classic" after shave and cologne are not terrible products, but they are not "the same as they always were".
I'd love to see P&G offer a nostalgia version of Old Spice, in the glass bottles with the original Shulton scent. I'm sure a limited edition, complete with cologne, shaving talc, and shaving soap would be well received by those who remember that deep, spicy scent that Old Spice when Shulton made it.
October 2009 · Beauty and Personal Care