Bests & Worsts Reviews from Amazon

Social media is officially passe, now mobile apps are the new new. Think of Chad Mureta as the Horace Greeley of the mobile boom: Go Apps, Young Man Chad Mureta's primary product isn't an app; it's Chad Mureta. In App Empire he comes across not as an appreneur but as a shameless self promoter - shallow, conceited and smug. PROS: - Mureta gives one bit of good advice: have a game plan CONS: - p.12 Sitting in that beach hut in Fiji running your app empire from your iPhone? Hope that beach has good wifi. It's amazing how this "work from home/work in your spare time" fantasy gets constantly repackaged. - Mureta's assertion that no specialist skills are necessary. (see the work from home/make money in your spare time above) I think we've seen this pitch before. - The advice to get a programmer to create an icon for your app. No, don't get a programmer to do that - get an designer. Mureta apparently doesn't know the difference between a developer and an interaction designer. - The author has made 46 apps, but in the book he doesn't mention a single one by name. - p.xvi The author confesses that he doesn't know how to upload or update apps. Wonderful. This guy is claiming to be the Julia Child of apps, and he's just told us he doesn't know how to cook. - There are absolutely no nuggets of advice about iOS or Android development. You'd think that in the course of managing the development of 46 apps he'd have something specific and/or technical to say about the process of getting apps from idea to marketplace. No doubt there's lots of people who are eager to create the next Angry Birds and hungry to find the book that explains how to get rich and famous in this new technology. This isn't that book.