114
people found this helpful, as of 2023
ranked #238,823 most helpful
out of 571,544,897 reviews
★☆☆☆☆
Decent magazine, terrible sales tactics
Cook's is an above average cooking magazine, don't get me wrong. Its format gets a bit stale after awhile, but the magazine itself is ok. The sales techniques used are what makes me give this a 1 star.
I had a representative of Cook's call me and ask me if I would like to buy their cookbook. I answered "no thank you". As a typical sales call, they continued their rehearsed sales techniques on how it would be worth it, told me if I didn't like it, I could simply send it back within 30 days. I restated my no thank you. He asked me why I wouldn't just try it and send it back if I didn't like it. I told him that I don't want to be hassled and I don't want to have to remember to return something in 30 days.
The Cook's Illustrated representative then began a personal attack on me, asking me how I manage to pay my bills on time if I'm that unresponsible. I was speechless. I was hoping that this was a one time thing - a rogue employee on a bad day, but after googling the magazine, I'm afraid it is more par for the course.
Above average magazine, TERRIBLE sales techniques.
September 2009 · Magazine Subscriptions