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Ingredient of "natural flavor" instead of natural flavor EXTRACT as per their website
The website claims it contains only "natural flavor extract." It does not say this on the label. I bought a box from Amazon. On all six of the flavors it says "natural flavor." Natural flavor is artificial flavor. Here is what natural flavor means:
I bought your STUR product from Amazon because my sister recommended it. I looked at the ingredients on your website and saw that you had "natural flavor EXTRACT." When I bought the actual product, it says "natural flavors." Natural flavors is totally different from EXTRACT. Had I known,I would not have purchased your product. Why is your website listing different ingredients than on the actual product in stores?
Here is what Food Babe says: Natural Flavor is practically the exact same thing as Artificial Flavor, but it’s derived from substances found in nature (plants, animals, etc). So, the flavor is DERIVED from natural things, but it’s important to remember that this isn’t all it contains. Remember, flavors typically contain preservatives, emulsifiers, solvents and other “incidental additives”, which can make up 80% or so of the formulation. Some of the most common incidental additives in flavors include: sodium benzoate, glycerin, potassium sorbate, and propylene glycol (none of which are labeled).
Chemists create these complex formulations in a lab, isolating and blending specific flavors extracted from upwards of hundreds of compounds, some of which may be GMOs. These compounds can come from substances that are nowhere close to the actual thing. For example, they might take some castoreum from a beaver to make a flavoring that resembles a raspberry – without ever using any raspberries. But, hey, it’s “natural” because it’s from a beaver.
February 2019 · Grocery and Gourmet Food · verified purchase