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In order to use the TV you need to agree to a very invasive "Privacy Policy". LG is not only collecting basic device information but they want your zip code, your IP and MAC address, what apps you use and how you use them, what buttons you click, they even collect your voice. You can't use any app like netflix, hulu etc. if you don't let LG listen to anything that might be going on in that room. Update: Upon further looking into what LG is doing, they even try to pull up data from an external flash drives you may have plugged into a computer on the same network. So far, these are the URLs that are collecting your data. You can block them in your router security but there is no way to know if and when they may change.