Bests & Worsts Reviews from Amazon

Ok Hynix. Now that you are growing up and trying to get into the direct to consumer space, here are a few pointers (and ways many of the rest of us can actually get to using what is an otherwise good and well-priced product). 1. Do not advertise that you include a migration tool unless you actually do. What you "included" is the option fo a consumer to do detective work to a) find where you hosted you software application that will allow b) some fraction of those that purchase a USB-to-SATA cable to do a drive migration themselves. For those that are purchasing to put this in a laptop, be advised this is neither cloud enabled migration not does it include the x$ USB adapter cable to do a migration. Really, the only customers than can do the migration are those that already have a spare SATA connection and their own SATA cable, or those that have a eSATA or USB-to_SATA cable of their own. I own a lot of spares, but just ordered the cable from amazon so i can finally use the Hynix product. 2. Don't rely on your customers to be psychic. There was nothing in the instructions about accessing your website to download the cloning/migration software. Only because I had already read a review that mentioned that drive cloning software was "included" did I even know to look for where to download such. Since their was *none mentioned in the instructions* I decided to look for a web address--that was in the finest of print and without any mention that this is where one should go for additional information. 3. Once an enterprising and adventurous customer has accomplished this, they can indeed use your product which is good value/GB and a SATA interface-saturating bandwidth (per reviews, not my testing mind you) and the drive cloning software was actually intuitive and easy to navigate (which is good since you included no printed instructions or link to your intended instructions). Since I bought this as a storage space upgrade and already had a high-end Samsung drive that had stellar transfer rates, I can't comment on any notable difference on that front, but none was expected, to be fair. Overall, recommended, but I suspect that Hynix is going to anger more than a few of their initial customers (I was merely annoyed). That isn't a great way to build brand reputation and encourage us to keep looking at you when Samsung and Crucial are offering proven and familiar products with less mystery (although not necessarily at such a price point or with the included drive cloning software). That is too bad because I think the overall product and entry point was otherwise sound.