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Deceptive Advertising!!
So here we have a pan marketed as being made with diamonds that render the surface "indestructible." It's hyped up with cool-sounding technology jargon like "nano-composite." The manufacturer blatantly claims the product contains no Teflon whatsoever, and says the pan is safe for your health. But what's the reality here? In reality: * The nano-composite non-stick cooking surface is made primarily with PTFE, the chemical known as Teflon. * The pan is marketed as a product that contains NO Teflon and is safe for your health. * The non-stick surface scratches easily with a common fork. * Scratching the surface with a household fork causes microscopic bits of the composite material (PTFE and diamonds) to be released into the food being cooked, whereby they are swallowed by consumers. * The marketing of Swiss Diamond cookware heavily emphasizes "diamonds" while seemingly going out of its way to avoid mentioning Teflon or PTFE chemicals. It appears to give consumers the impression that they are "cooking on diamonds." * Consumers are being widely misled into believing that this product is an alternative to Teflon when, in reality, it's made of the same thing as Teflon! * Swiss Diamond pans are being marketed by some of the best-known retailers and catalog companies in the world, including Amazon.com, NextTen catalog and hundreds of others. I wrote the Swiss Diamond company and asked for an explanation of what the nano-composite material was made of. After a week or so, I received a polite reply from Allan Wolk, an employee in the U.S. His email informed me that, "Our patented nonstick surface uses a nano-composite of real diamond crystals and PTFE; it is applied using a computer controlled plasma gun at very high temperatures." Naturally, my attention was immediately drawn to the PTFE. The acronym sounded familiar. What was PTFE? A quick search of Wikipedia provided the answer: ([...] As Wikipedia explains: Polytetrafluoroethylene (PTFE) is a fluoropolymer discovered by Roy J. Plunkett (1910-1994) of DuPont in 1938. It was introduced as a commercial product in 1946 and is generally known to the public by DuPont's brand name Teflon®. Huh? Teflon? Wait a minute. Didn't the Swiss Diamond website just claim that the product contained no Teflon? If you look back at the Swiss Diamond website screen capture, the careful wording of their answer now becomes clear. It states, "The Swiss Diamond coating does not contain any Teflon taking into consideration that "Teflon" is a trade mark, made and owned by DUPONT." So the pans don't contain Teflon, they just contain the chemical called Teflon. It's like saying a nuclear warhead doesn't contain any plutonium, it only contains nuclear fissionable material. For the manufacturer to insist the Swiss Diamond pans contain no Teflon whatsoever when it is made primarily from polytetrafluoroethylene, the chemical widely known as Teflon, is extremely deceptive. In fact, the intent of the Swiss Diamond company seems to be to deceive consumers by omission of the facts. The FAQ document on the Swiss Diamond website, for example, does not bother to say something like, "But our pans do contain PTFE, the chemical known as Teflon." It simply insists they contain no Teflon and moves on to the next question. It seems that Swiss Diamond goes out of its way to give the impression that this product is free of Teflon chemicals and is surfaced primarily with diamonds. That's the impression I got, anyway, and I read the promotional materials several times before purchasing the pan. Consumers have been hoodwinked !!!!
November 2006 · Home and Kitchen
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